Product Manager

The Product Manager is an important organizational role typically in a technology company.

The product manager often analyzes market and competitive conditions and lays out a product vision that is differentiated and delivers unique value based on customer demands. 

The role of the product manager spans many activities from strategic to tactical and at its best provides cross-functional leadership—bridging gaps within the company between different functions, most notably between engineering-oriented teams, sales and marketing, and support.

The product manager is the person responsible for defining the ‘why’, ‘what,’ and ‘when’ of the product that the engineering team will build. They are the CEO of their product , which means they lead cross-functional teams from a product's conception through to its launch.